SOCIAL MEDIA MARKETING

Businesses trade on attention. We have since the beginning of commerce. You can’t sell to someone unless you have their attention and no one can buy from you if they aren’t first aware of who you are and what you offer.

 

In history, we had the town crier was there to greet you in the busy streets. Newspaper ads were there to meet you as you read about what was happening. Radio spots interrupted your favorite programs. Theater advertising met you at the show. And Prime time was the time when most of America was watching television and your attention could be held captive while waiting to find out how your favorite show continued.

 

Today, everyone’s attention is on this device. While riding as a passenger in a car, during commercial breaks on tv, while waiting at a restaurant or at a meeting, the world is focused on the smart phone. And Social Media rules the mobile phone. If you aren’t making content for the 6-9 platforms that live on this device, then you aren’t getting people’s attention like you could.

 

Facebook, Twitter, Instagram, LinkedIn, YouTube, Spotify, Google My Business, iHeartRadio, there are many… and if you aren’t there... you are missing out.

 

 

Now, some people have a hard time considering it as an equivalent media to reach their customers because access to the platforms are free. But remember, broadcast TV and Radio are free to the public as well…you just don’t have a media-based profile. And right now, social media holds greater value for businesses because it’s even more targetable than traditional media and it’s  less expensive comparatively.

 

Maybe it’s time for you to redirect some of your marketing budget to where the people’s attention has moved. or maybe it’s time for you to start…

 

One of the most requested topics I get asked to speak on is Social Media. Because it’s relatively new and ever changing.

 

I often get asked how much it cost:

Well,  just like with other marketing tools, the cost to market your business via social media will vary - depending on your industry and your consumer audience. Smaller markets need less and therefore it costs less. Larger marketing will require more. It’s all about the time it takes to do it.

 

At Reformation, there are four basic levels of service for Social Media marketing:

 

Set Up:

1. • We set up/revise your business social media profiles on each of the industry relevant platforms to ensure brand compliance and consistency in messaging.
   • This includes graphics for each of the selected social media platforms
   • Also includes brand copy as relative to the specific platforms

 

Foundational Participation:

• • This level of service includes creating and curating various levels of frequent content for your company's specified platforms which may include:
    • Graphics
    • Videos
    • Podcasts
    • Blogs
    • Slideshows
    • Audiograms
    • Cinemagraphs
    • Text/Copy
  • This includes maintenance of your profile on each of your platforms to ensure compliance as they update and change
  • Also includes profile-level engagement with your audience including correspondence via:
    • Direct Messages
    • Post Comments

 

Strategic Engagement:

• • This level of service includes soliciting growth of your profile audiences on the individual platforms through proactive, strategic engagement with others on the platform(s)

 

Social Media Advertising:

• • This level of service includes budget based advertising on select platforms to generate leads, sales, brand awareness, or/and increased audience for the business. Variations of service may include:
    • Content Creative
    • Targeted Advertising based on your consumer audience profile(s) and/or customer list(s)
    • Re-targeting Advertising based on recent activity
    • Management and maintenance of the relative campaigns

 

 

Social media is now serious business. Gain market attention through Social Media Marketing services. Please fill out the form below to let us know more about your company  and we will contact you to discuss details that are a fit for you: