Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh?

The Straight Shot

Best practices shown through Superbowl Ads this year –

#1 The Super Bowl or any big event is a great way to release an ad/campaign and then use all year

#2 In advertising, as in Social Media, creating a series is good practice

#3 Understand and utilize extended versions and companion videos to prolong the life of your production

#4 Celebrity endorsement is always popular. It is an easy, but not inexpensive, way to connect with you audience

#5 Connect with audience; know your target

#6 Cobranding is smart (budget and recognition)

#7 Make sure your ad communicates who YOU are or you may be wasting valuable marketing dollars.

Reformation Productions is a full service marketing agency in the Atlanta, GA metro. To find out more about the agency  visit www.ReformationProductions.com. Connect with us on Facebook at fb.com/reformationproductions. Blog content is © Reformation Productions. To receive more marketing tips and insights, sign up for our newsletter, Straight Shot, at www.ReformationProductions.com/contact.html to be one of the first to know when they are published here at www.ReformationProductions.com. You can also sign up for notifications by texting "Reformation" to 90210 from your mobile phone.